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"Because the evidence provided by e Harmony did not demonstrate that their matching system offered users a significantly greater chance of finding lasting love than what could be achieved if they didn't use the service, we concluded that the claim "scientifically proven matching system" was misleading," concludes the report.eharmony UK's managing director Romain Bertrand said that e Harmony was "conceived on the premise that science and research" could be used to help people find love.
But, one dating site's assertion that it applies a "scientifically-proven matching system" has resulted in the banning of an ad on the London Underground for making misleading claims.
"For over 17 years, eharmony has been matching singles into high-quality, long-lasting relationships based upon sophisticated matching standards designed by Ph D psychologists," said Bertrand.
Romain added that e Harmony "respectfully disagree[s]" with the ASA's ruling, but will work with them to make sure its advertising is "as clear as possible." Maybe it's not quite time for fate to step aside.
K.'s Advertising Standards Authority found the ads were misleading, exaggerated and based on insufficient evidence.
In its bid to attract singles looking for love, e Harmony says it uses "sophisticated matching standards designed by Ph D psychologists." Users of the website have to complete a lengthy questionnaire to help narrow down the search for compatible partners.The company made the advertising claim that it used a ‘scientifically proven matching system’.