Dating in the vicinity
“The users that we have say that we have a better community [than Tinder] and say they feel safer and also that they swipe more to the right than they do on Tinder,” he adds.
The Blinq team has raised around 0,000 in early funding from Swiss angel investors and also by investing some of its own money, ploughing in proceeds from other projects such as a Bang With Friends style app called Tapster which Berchtold also worked on.
“As an example, we equipped chairlifts and après-ski bars in the ski area Arosa in Switzerland with beacons.
If you and one of your matches are detected to be skiing in Arosa on the same day, both get notified and suggested a place to meet up.
Swiss startup Blinq has come up with a new twist on the dating app.
But it’s early days for the beacon side of the business — given how new the Bluetooth proximity tech still is, and how limited its own venue rollouts are so far.“We see great potential in increasing the chances of a meet-up by passively connecting people in the right context on behalf of our Insta Connect feature.At the moment, we make use of the highly accurate beacon technology to notify matches if they are at the same bar or club.For these brands our case is interesting: we are able to engage consumers with a brand in a relevant context.
Furthermore, we are able to drive traffic to their accounts,” says co-founder Jan Berchtold.
After that, in the second half of 2015, it will be expanding to other major cities in Europe, with the likes of London on its radar.